Two kittens poking out of a toy red car, needing cat rescue services to be adopted
(Photo credit: vasiliki / Getty Images)

Rescue Organization Ad Comparing Cats to Cars Goes Viral, Prompting Carvana Donation

By Erica Rivera

It’s tough to get anyone’s attention in the digital age. So many sites are competing for eyeballs that clever marketing is a must. One cat rescue organization kept this in mind recently when it created an ad campaign that compared its rescue cats to cars. According to Atlanta News First, the creative endeavor prompted Carvana to make a donation…

Erica Rivera
Erica Rivera

Erica Rivera's freelance writing has appeared in New York magazine, USA Today, the Star Tribune, City Pages, and many other publications and anthologies. She has interviewed hundreds of artists, authors, entrepreneurs, entertainers, and changemakers over the course of her career. She is also the author of Insatiable (Penguin Group, 2009) and Come Again (Thought Catalog Books, 2015). For more, visit: www.ericarivera.net.

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